Mountain Bike photojournalism for SRAM on Annie Ford’s triumphant ride
To mark the end of Annie Ford’s ride from Mexico to Whistler, I joined her for the final stretch from Squamish — a day filled with friends, emotion, and the final pedal strokes into Crankworx.
Commissioned by SRAM, the shoot focused on celebrating Annie’s commitment to climate action and the scale of her effort: riding the length of a continent on an enduro bike.
We wanted to spotlight her drive and ambition, while also reinforcing the longevity and performance of the SRAM components that supported her the entire way. It was a finish earned through commitment, friendship, and maybe one screw a bit loose or overtightened.