Artist profile on Jessa Gilbert for BCA branded storytelling

This shoot for BCA followed ambassador Jessa Gilbert — a snowboarder, painter, and one of those rare people whose creative life fully overlaps with their time in the mountains.

The goal was to tell a branded story that felt personal and true, connecting BCA’s gear — radios, packs, and backcountry tools — to the way Jessa moves creates in alpine spaces.
We aimed to show the flow between art, hiking and snowboarding, and how one inspires the other. A portrait of a creative in motion.