Give Reuben a brief he’ll deliver on it, period. But consult him on the brief, and tap into his vision and expertise, and you’ll unleash his finest work. More than a photographer he’s a true creative. - Steve Winnacott Brand and Creative Manager, Destination BC
I grew up in Alberta, skiing in BC, and honestly feel like I’m living a teenage dream every time I get to shoot photos for Destination BC. It helps even more that the brand’s photographic style has some similarities to my own.
My aim is that when you see these images you really feel them; a kick of nostalgia, cold air, and the anticipation of dropping it.
