Every year G3 relies on Reuben to capture anything from nearly hidden details of a ski binding, to family-friendly slopes with younger skiers, to technical snowmobile-accessed mountaineering terrain. Each new batch of photos delivered is like seeing Reuben's work for the first time, reminding us over and over again why he is one of the best in the business and invaluable to our brand. - Jerrica Deiber, Genuine Guide Gear

The classic, clean, photojournalistic style of G3’s photography is a fun brief to work within. The goal is to show how utterly amazing it can feel to climb a mountain using your own two feet and ride back down safely. One thread I’ve blended into the images over the years is playing up strong clean colour palettes to complement their skis’ graphic styling.