Dealing with the fickle weather of the Canadian Rockies together with a wide mix of terrain and snow conditions across three resorts always results in complicated logistics. Reuben helps make that monster as easy as possible, while safely delivering the creativity and content we need. -Sarah Pearson, Ski Big 3

After traveling the world, I come back to ski in the Rockies and still can’t get over how stunning the scenery is. To do justice to the mountains is a fools game, but I’m silly enough to try.
Capturing photos for a brand that unifies three amazing ski hills; Norquay, Sunshine, and Lake Louise, means balancing photographic styles, terrain, landscape, and weather in weeklong shoots that always leave me inspired to come back.