Arc’teryx Pro rebrand photography with North Shore Search and Rescue
Arc'teryx brought me on to help rebrand their Pro line — gear built for those who work in the mountains: guides, search and rescue, and special operations forces.
The goal was to create a unified look that reflected the quiet confidence of this equipment — not flashy, but obsessively designed to perform in the background while the real work happens.
We aimed to strip away melodrama and instead focus on the real stakes these users face, showing gear that lets professionals stay focused, move fast, and trust what they’re wearing without a second thought.
May 1 2025