On motion projects, my role starts long before the camera rolls. I contribute as a creative director and concept lead — helping shape the initial vision, guiding narrative structure, and developing visual themes that align with both story and brand.

While I don’t make the films myself, I collaborate closely with directors, DPs, and production teams to ensure the creative intent holds from pitch to final cut. It’s a team effort, and my focus is on building ideas that are bold, clear, and rooted in the kind of imagery and emotion that moves people.