Artist profile on Jessa Gilbert for BCA branded storytelling
This shoot for BCA followed ambassador Jessa Gilbert, a snowboarder, painter, and one of those rare people whose creative life fully overlaps with their time in the mountains.
The goal was to tell a branded story that felt personal and true, connecting BCA’s radios, packs, and backcountry tools to the way Jessa moves creates in alpine spaces.
We aimed to show the flow between art, hiking and snowboarding, and how one inspires the other. A portrait of a creative in motion.
June 1 2025