Destination BC photography and video campaign for BC Bike Parks
For this project with Bike Parks BC, I led creative direction and production with the goal of building a long-lasting anthem — a piece that celebrates the unmatched experience of lift-accessed riding in British Columbia.
From concept through delivery, the focus was on capturing the scale, speed, and history that make BC bike parks world-class.
Huge thanks to cinematographer Seth Gillis, assistant Desmond May, and reels editors Momme Halbe and Max McCulough for helping bring the vision to life.
May 1 2024