A woman riding a blue bike along a waterfront with a bridge and city skyline in the background.

A woman wearing a white cycling jersey, black shorts, a white helmet, and sunglasses riding a blue bicycle outdoors near a body of water with a bridge in the background. Text on the image promotes cycling gear for $90 at Decathlon, with the slogan "Ready for Vancouver."

This multisport shoot in Stanley Park was built on short notice to help Decathlon introduce itself to Vancouver.

The client’s goals were to integrate landmarks, leaving space for ad copy, and approve each image with a remote designer live during the shoot. That meant fine tuning model expression, image composition, movement, and natural lighting that the viewer couldn’t identify were artificially lit.

We built this commercial shoot quickly using remote scouting to build a schedule that could complete the cycling shoot early in the morning in case of harsh light, where we needed to follow the one-way-only route of the Stanley Park Seawall and include the Lionsgate bridge. Then, late morning we photographed the hiking, utilizing backlit forest on west facing slopes, and diffusion over the model to avoid hot spots on the product. Finally, the early golden hour jogging was captured by Siwash Rock which needed to be in frame, and, crucially be clear of surrounding public. Without restricting public access we had to do a couple One More Time’s but managed to find the clean frames we needed.

Production by Charlene Brochu, Models by Legends Cafe.

This shoot’s pretty classic commercial advertising style, check out the opposite: Silver Foxes for Arcteryx

A person running along a paved oceanfront path with mountains and a rock formation in the background.

Person jogging outdoors near a body of water with mountains in the background, wearing black running shoes, shorts, and a light jacket, with promotional text for Decathlon running shoes.

A person with dreadlocks wearing outdoor gear, including a jacket and backpack, is trekking through a dense forest with moss-covered ground and trees.

A person in outdoor hiking gear, including a waterproof jacket and backpack, is hiking in a lush forest with green foliage and trees.