Product launch creative collaboration with Oakley Eyewear
Oakley Sphera
Creative Collaboration
Oakley Sphera glasses
Oakley ARO5 Race helmet
Reuben Krabbe - Photographer, Creative Director
Laurent Bilodeau - Codirector, DP, Editor
Will Biname - Codirector, DP, Editor
Lauren Taaffe - Producer
Karsten Madsen - Cyclist
For Oakley’s Sphera eyewear, we created a night-time visual concept that fused road cycling with a stylized, cyberpunk-inspired aesthetic. Shot entirely after dark, the project combined controlled environments captures with on-location biking action, lit deliberately to emphasize motion, reflection, and the unique form of the Sphera glasses’ design.
Feb 1 2025