Paddle BC watersport advertising photoshoot in Squamish

Stylized text reading 'Super, Natural, British Columbia, Canada' with a small red maple leaf icon.

 This project for Paddle BC focused on promoting water-based tourism through authentic, family-friendly storytelling. We captured canoeing, kayaking, and kayak fishing across lakes and coastal waters — highlighting both serene nature moments and active travel experiences.

The visuals were designed to inspire visitors to explore BC’s waterways, blending tourism photography with lifestyle-driven scenes that connect emotionally with families and adventure seekers alike. From still mornings on alpine lakes to ocean-side paddles, the work celebrates British Columbia’s diverse and accessible paddling culture.

March 1 2025

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