Ski Big 3 photoshoot in Banff Canada Norquay Sunshine and Lake Louise

Shooting for SkiBig3 — Norquay, Sunshine, and Lake Louise — is always a bit of a homecoming. I grew up in the area, so creating tourism imagery here feels personal. The work focuses on capturing the iconic terrain, deep snow, and timeless energy that makes these mountains a draw for skiers from around the world.

“Dealing with the fickle weather of the Canadian Rockies together with a wide mix of terrain and snow conditions across three resorts always results in complicated logistics. Reuben helps make that monster as easy as possible, while safely delivering the creativity and content we need.”

-Sarah Pearson - Marketing - Ski Big 3

Dec 1 2024

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Black and white graphic design with the words 'ski' and 'big' over a mountain illustration.