Off-season brand moody ad campaign for Squamish Tourism
Created in collaboration with Squamish Tourism and Origin Outside, Right as Rain set out to flip the script on wet weather. In a place shaped by granite, forests, and waterfalls. Rain isn’t something to avoid, it’s what makes the whole landscape come alive.
This campaign focused on showing rainy-day experiences as rich, beautiful, and deeply inviting.
It’s a love letter to weather and to Squamish, exactly as it is.
March 1 2023
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