Velocio MTB photoshoot and 16mm reels for apparel campaign photographed in Squamish BC
For the launch of Velocio’s ultralight trail jersey, we focused on capturing the feel of the fabric in motion — breathability, flexibility, so the rider can concentrate on the trail. The shoot blended product photography with action to position jersey for summer riding.
We also created a series of 16mm film social assets to add a tactile, timeless layer to the campaign.
July 1 2024
