Commercial MTB photoshoot with Good Fortune Collective and ABUS
For this Abus Helmets refresh, we set out to create a visual contrast between two defining BC riding environments: the deep, dark coastal rainforest and the wide-open alpine above it.
Executing commercial sport photography across multiple locations, we aimed to show how the helmets handle the demands of varied terrain and riding styles.
The creative direction leaned into texture and temperature — trying to highlight the product design goals to the images that explain it all without words.
Agency: Good Fortune Collective
April 1 2024
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