Fall hiking lifestyle campaign photoshoot for Arc’teryx rainwear
On the edge of the Juan de Fuca Strait, we set out to capture something simple but resonant — friends moving through coastal rain, sharing campfire warmth, and embracing the weather together.
Centered around Arc'teryx’s Fall 2023 rainwear and apparel, the shoot explored the intersection of performance, connection, and place. We focused on the brand’s core values: technical gear built for real conditions.
We wanted to show not just product in use, but the joy of being outside with people you love — even when the rain never lets up.
Video: Will Biname
Production: Eliza Nowack
Sept 1 2023
