Sustainable bike company product launches and total brand campaign
This shoot with Bjorn Bikes was more than a product campaign — it was a chance to help tell a story I believe in.
Bjorn is pushing mountain biking toward a more sustainable future by building frames and components from recycled materials, challenging the industry to rethink how bikes are made.
As someone personally invested in sustainability and climate communication, this project aligned with the kind of work I want to create: visually compelling, brand-driven, but rooted in purpose.
The images highlight riding and product, yes — but they also aim to support a bigger conversation about how we move forward, and what kind of culture we’re building on the trail.
