Salomon Eclipse
I brought this hairbrained idea of skiing under a solar eclipse to Salomon. They said yes, I told them they probably didn’t understand what they’re getting into; the chance of failure due to weather in Svalbard was over 60%.
Investing in the trip was a risk, but that’s exactly what they loved about it. For adventure content, an authentic chance of failure is instrumental to developing a compelling narrative.
The rest, is history.
Dec 1 2015
