Bike Launch photoshoot in Squamish with Evan Wall for Haro Bikes
This campaign marked Haro Bikes’ first entry into the enduro-specific mountain bike space — a gritty, high-speed launch built around the concept of Speed Metal. The creative direction, sparked by cinematographer Peter Wojnar, drew on the raw energy of EWS racer Evan Wall and the bike’s aluminum frame — a nod to both riding style and material choice.
Shot on a dark, foggy day, the visuals leaned into a heavy, metal-inspired aesthetic: low light, fast movement, and no polish. The result is a set of mountain bike images that feel aggressive, loud, and unapologetically real — designed to launch a new bike into a scene that values grit over gloss.
Aug 1 2024