Woods Canada rebrand and campaign photoshoot in Pemberton BC
This photo and video campaign marked the refined relaunch of Woods Canada, introducing it’s 2025 brand vision through a focus on confidence, connection, and accessible adventure.
Shot in collaboration with cinematographer Seth Gillis and creative producer Momme Halbe, the visuals showcase camping gear, technical apparel, and tents in a way that balances realism with aspiration.
Despite weather delays compressing two days of production into one, the team problem-solved creatively, including blacking out a tent with tarps to capture a final “goodnight” scene at high noon.
June 1 2025